If Then
(eAudiobook)

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Average Rating
Published
Recorded Books, Inc., 2020.
Format
eAudiobook
Status
Available Online

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Physical Description
10h 39m 0s
Language
English
ISBN
9781705005026

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Citations

APA Citation, 7th Edition (style guide)

Jill Lepore., Jill Lepore|AUTHOR., & Jill Lepore|READER. (2020). If Then . Recorded Books, Inc..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Jill Lepore, Jill Lepore|AUTHOR and Jill Lepore|READER. 2020. If Then. Recorded Books, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Jill Lepore, Jill Lepore|AUTHOR and Jill Lepore|READER. If Then Recorded Books, Inc, 2020.

MLA Citation, 9th Edition (style guide)

Jill Lepore, Jill Lepore|AUTHOR, and Jill Lepore|READER. If Then Recorded Books, Inc., 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work IDdb3d1bc8-115d-1ec5-0e99-2373a5e06875
Full titleif then how the simulmatics corporation invented the future
Authorlepore jill
Grouping Categorybook
Last Update2021-10-21 10:11:01AM
Last Indexed2021-11-26 04:47:06AM

Book Cover Information

Image Sourcecoce_google_books
First LoadedAug 17, 2021
Last UsedNov 30, 2021

Hoopla Extract Information

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    [synopsis] => A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge - decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine that it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their People Machine from New York, Cambridge, and Saigon for clients that included John Kennedys presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.
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